Instead, Cort produces a wide variety of electric guitars, acoustic guitars, acoustic bass guitars, and electric basses. Models Ĭort does not have a specific model of guitar that could be called its “signature”, like the Stratocaster for Fender or the Les Paul for Gibson. This development helped bring the Cort name to the mainstream electric guitar market and attracted the attention of other well-known brand name companies seeking contract guitar manufacturers in Korea. Cort began production of headless guitars in 1984 with designs exclusively licensed from Ned Steinberger for Cort's own brand as well as for brands like Hohner and Kramer. The company eventually changed its name to Cort Musical Instruments, focused on guitars as it became much more proficient at it than producing pianos and released the first Cort-branded guitars in 1982. At this early stage of the company's history, Soo Doh was strictly an OEM supplier to other foreign brand name companies. The business slowly evolved from a piano importer to a manufacturer and sales division then finally into a guitar manufacturer in 1973. At that time, the company was called Soo Doh Piano. Z-Custom Open Pore Natural Burst, from Zenox SeriesĬort was founded in 1960 as an importer of pianos by current CEO Young Park's father.
